In spite of their busy schedules, many working Singaporeans still strive to be healthier. They try to eat better, find time to jog or challenge themselves by taking part in marathons. They choose to be healthier. The gut, however, isn’t the first thing they think of when it comes to their overall well-being. But without taking care of their gut, are you completely healthy?

The creative rationale of the 30 seconds TVC is to reframe the narrative by speaking in a language that will make health-conscious Singaporeans ponder if they are really healthy.

This way, Vitagen Less Sugar becomes something that they start to think about and start consuming as part of their health routine. The aim is to make Vitagen becomes relevant and become part of their daily conversation.

Live well, eat well, and drink well. Take good care of your gut, and let Vitagen Less Sugar complete your health routine from within!

The campaign roll-out includes seeding Contextual YouTube Bumpers Ads and Web Banners when people search for workout or food-related recipe videos or websites.

Other online amplification efforts are Influencers Partnerships on Social Media and Social Contents to further educate the public on various facts about maintaining good gut health as part of health routine. Out-of-home efforts comprise of Newspaper Print Ad and Bus Wraps.