Mother’s Day has always remained as a widely celebrated day in Asia, in honoring their mother and expressing to her how much she means to them.

The objective is to drive purchase of Ferrero Rocher by improving brand relevance and premium-ness during the season of gifting to mothers. The idea is to create a Ferrero Rocher moment with my BFF, my mother. There is no friendship as solid as the one you have with your mother. Relationships change, life changes, but it’s comforting to know that throughout all of it, your mother is a constant. her love is unconditional, her support is unwavering.

The treatment is to use different colour of carnations symbolizes the different love mothers have towards us. By inserting animation into the illustration, we can enhance the emotional appeal of Mother’s Day.