With SJORA® being positioned as a refreshing drink for all who seek great adventures in life, we proposed to launch an islandwide campaign – SJORA® Make Your Day Different. By offering them an opportunity to pair a different drink (SJORA®) with their food, this campaign aims to encourage the public to be spontaneous, seize the day and make their day different, which is also in-line with SJORA®’s brand message of Escaping the Boredinary.

The campaign takes off in 2 phrases – SJORA® Day on 1 August 2015, and SJORA® Friday on subsequent 8 consecutive Fridays.

On SJORA® Day, the public would be entitled to a FREE SJORA® Mango Peach with any purchase at any of the participating outlets. On SJORA® Friday, they get a FREE SJORA® upgrade with every meal purchased.

To help achieve a greater publicity mileage, we took on SJORA®’s Social Media to create a series of teaser posts prior to SJORA® Day to help ram up the excitements, as well as engagement posts to help sustain the interest throughout the entire 8 weeks campaign period for SJORA® Friday.

On an average, these periodic posts garnered a reach of over 1K Likes and 35 Shares on Facebook alone. The account also saw a significant increase in their Facebook and Instagram Followers during the campaign period.