SJORA®, a light-tasting drink available in Mango Peach under the Nestlé family, is looking to raise its public brand awareness.

Keeping in line with the defined brand personality of SJORA® being a refreshing drink for all cool people who seeks great adventures in life with its tagline ‘Escaping the Boredinary, we proposed to have a guerilla-style activation as part of its brand awareness campaign.

This activation comprises of a vending machine that will appear at high human traffic locations (E.g. Ngee Ann Civic Plaza, *SCAPE), over the span of 4 weeks in guerilla-style. This vending machine will dispense random quirky items to all followers of SJORA® Singapore Instagram.

This activation aims to generate buzz through word-of-mouth effect and on social media to drive brand interaction.