Inspired by Japanese artist Tatsuya Tanaka’s miniature calendar project, we created a month-long social content that features Tic Tac pills in a miniature world. Each piece of content, executed in the form of stop-motion animation, uses familiar everyday stationeries that most of us would not even give a second glance. Posted in the month of July, shortly after the start of the school term, these contents feature various school life occurrences, seen from a miniature perspective in the eyes of Tic Tac pills. Such timely postings aimed to make Tic Tac relatable to our target audience’s everyday lives, thus increasing brand relevance.

These contents were posted for the Philippines, Malaysia and Singapore market, with the engagement for the Philippines hitting an average engagement of 10K - 12K Facebook Likes per post, subsequently raising the brand interaction significantly.