The brand voice of Tic Tac is that we are a breath of fresh air, we like having fun, we like being loud and most importantly we love our fans. The mission was to translate this brand voice via social media and make Tic Tac relatable in the everyday lives of millennials. Keeping this in mind, we kept a fun and flavour-centric approach, heroing fans and fueling their fandom with refreshingly fresh contents.

To further tie in Tic Tac’s brand personality in our social posts, we capitalize on its iconic pill shape as a visual element. By creating variations in patterns and scales, this shape will stay true to the brand yet exude a sense of fun and youth aesthetically.

The usage of minimal style elements lends to clear and focal communication, while the bight and catchy colour palette aimed to create thumb-stopping power and stand out among the clutter on Facebook newsfeed. Coupled with animated graphics to catch viewers’ attention immediately as well as forethought and eyes on current events, we create timely content to increase user engagement.

These periodic contents were created for the Philippines, Malaysia and Singapore market, with the engagement for the Philippines hitting an average engagement of 10K Facebook Likes per post, subsequently raising the brand interaction significantly.