Deeply inspired by the notion of Wanderlust, World of Salads offers predominantly salads that are uniquely crafted to represent the varying tastes around the world. From the delicate selection of country-specific ingredients, right down to naming them based on the various countries, it seeks to relive fond memories of travel and at the same time, urging them to take on new adventures in life.

Keeping in mind the idea of boundless travel, 2 styles were conceptualized and developed for its subsequent thematic brand campaigns.

The first style, visually represented by a calming blue sky, delivers the peace and tranquility which one can experience while traveling. This is the style which the Corporate Logo’s globe resides. Juxtapose against the first style, the latter is a blown up version of the starry night sky that resides within the Corporate Logo’s globe. Visually, it welcomes everyone to their world of fresh and premium goodness, positioning the delectable food photography as the focal point. 

The art direction takes on a playful approach that aims to reinforce the attitude of self-discovery and free-exploration, therefore amplifying the gutsy nature of adventure seekers. In both styles, the ‘Firing Rocket’ design element resonates with its primary goal to kickstart the day of all globetrotters.

Collectively, the 2 styles play out the philosophy of World of Salads – To invite you to embark on a journey of your wildest imagination. These styles further reinforce the brand values that adventures and healthy living should be sought after at any time of the day.